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The ill-fated Fyre Festival drew delighted mockery from Internet denizens earlier this month and continues to draw lawsuits against the organizers. Social media “influencers” played a huge role in convincing people to buy tickets to the event that never happened and they are not escaping legal action. At least one case has been filed against social media influencers for fraud, negligent misrepresentation, and unfair trade practices under California law. Join Antigone Peyton and Jennifer Atkins as they discuss the pending case and the Federal Trade Commission-mandated obligations on social media influencers and the companies they promote. The Fyre Festival may not have changed the music festival world, but it may yet change the legal landscape of social media marketing for years to come.
Photo Credit: Rosaura Ochoa via Creative Commons license.