As you prepare to launch your company, there are a zillion things to take care of, from operations to marketing to finance and accounting. One of the most critical marketing-related activities you’ll undertake is branding. Which logo and what colors and typography best represent you? What’s your value proposition? What kind of experience will your […]
Category: Monika’s Posts
How to Protect Your Trademark and Build a Stronger Brand
As you build your company and gain more visibility for your expertise, products, and services, you are also building that beautiful thing we call a brand. Your brand is a living, breathing representation of what you do and who you are. It distinguishes your business, products, and services from everyone else’s, and it includes 3 […]